shoot experience
The roles I have played
create the vision
DEVELOP THE CONCEPTS
STORYBOARD
DESIGN MOOD BOARDS
RESEARCH AND SELECT A LIST OF POSSIBLE PHOTOGRAPHERS OR DPS
PRESENT CONCEPTS TO CLIENT FOR PRODUCTION APPROVAL
prep for production
DELIVER CONCEPTS MOOD BOARDS TO STYLIST TEAMS
SELECT CASTING KEEPING IN MIND THE TARGET AUDIENCE AND DIVERSITY
FINALIZE SHOT LIST
SELECT AND BRIEF PHOTOGRAPHER OR DIRECTOR OF PHOTOGRAPHY
WORK HAND AND HAND WITH PRODUCER TO ENSURE THE VISUAL DIRECTION OF THE SHOOT IS ACCOMPLISHED
adjust on set
SELECT FINAL WARDROBE
ADJUST PROPPING THAT DISTRACTS FROM PRODUCT
DELIVER FEEDBACK TO STYLISTS
ACHIEVE SHOT LIST AND WHEN ADJUSTMENTS NEED TO BE MADE DUE TO TALENT, BE QUICK ON FEET WITH NEW SHOT PLANS
PROVIDE FEEDBACK TO PHOTOGRAPHER OR DIRECTOR OF PHOTOGRAPHY
POST production
DELIVER CONCEPT MOOD BOARD TO RETOUCHER OR COLORIST
SELECT MUSIC TRACKS FOR EDITOR
MAKE ADJUSTMENTS TO GRAPHICS PACKAGE
ENSURE THE PRODUCT IS NATURALLY SHOWCASED IN EDIT
PRESENT FINAL PHOTOS OR EDITED FOOTAGE TO CLIENT FOR APPROVAL
the work
Minute Maid “bring the flavor”
In 2020, Minute Maid a new campaign, “Bring the Flavor.” Before the Covid-19 shutdown we had one last shoot for social/digital use photography.
Channels (To be Posted): Social/Digital
Role: concept, art direction, production, edit
THIS PROJECT WAS PUT ON HOLD DUE TO COVID-19.
Minute Maid “This is good”
Over the past 2 years we have owned the paid and organic Minute Maid social. In that time, we developed the concepts and completed over a dozen of film productions and photo shoots.
Channels: Social
Role: concept, art direction, production, edit
COKE + SIX FLAGS
Coca-Cola and Six Flags have worked together for years, but never spoke directly to the key decision makers: parents.
This was originally just an online/social campaign, but Six Flags loved it so much, they bought TV air-time, too.
Channels (To be Posted): Social, Digital, TV
Role: concept, art direction, scripts, production, assisted edit
THIS PROJECT WAS PUT ON HOLD DUE TO COVID-19, BUT HERE ARE WORK IN PROGRESS VIDEOS AND PHOTOS.
Role: I also managed a photographer to capture social, digital and in-park use images.
THIS PROJECT WAS PUT ON HOLD DUE TO COVID-19, PHOTOS HAVE NOT BEEN RETOUCHED.
